Eight luxury travel advisors have enjoyed a five-night fam trip designed to showcase the breadth and depth of New York City’s luxury travel offerings.
Hosted by New York City Tourism + Conventions, in partnership with United Airlines, the famil immersed advisors in a bespoke itinerary spanning luxury accommodation, dining, wellness, culture, entertainment, architecture and famous New York City experiences.
With Australian travellers increasingly seeking highly personalised and experiential luxury holidays, the program was designed to demonstrate that New York City offers a depth of experiences across accommodation, wellness, culture, dining and entertainment.
“There is simply no substitute for experiencing New York City first-hand, particularly for luxury travel advisors who are looking to create highly personalised itineraries for their clients,” said Trina Shepherd, Trade, Market Development & PR Account Manager, Australia for New York City Tourism + Conventions.
“From extraordinary hotels and elevated dining to Broadway, wellness and some of the city’s most spectacular viewpoints, the program allowed our advisors to experience the diversity of New York City’s high-end offering for themselves.
“Most importantly, they returned home with new product knowledge, new connections and a whole new list of reasons to sell New York City.”
The itinerary began with stays at Faena and Equinox hotels, giving advisors the opportunity to experience two distinctly different expressions of contemporary NYC luxury.
In Lower Manhattan, the group explored the immersive world of Mercer Labs, visited the 9/11 Memorial & Museum and experienced The Wall Street Hotel, before enjoying wellness treatments at AIRE Ancient Baths.
Entertainment was a key component of the program, with a pre-show reception at The Times Square EDITION followed by a performance of JUST IN TIME on Broadway.
The group was also given exclusive stays at JW Marriott Essex House and Park Lane New York with hotel inspections and hosted dining experiences providing advisors with valuable insight into the properties and their suitability for Australian clients.
Some of the highlights included exclusive VIP tours of Rockefeller Center, The Empire State Building and Summit One Vanderbilt, allowing advisors to get an in-depth perspective of some of New York City’s most recognisable landmarks.
Culture and discovery continued at the American Museum of Natural History, while an afternoon High Tea at The Plaza’s famous Palm Court showcased the timeless elegance of one of New York City’s most celebrated hotels.
The program also explored NYC’s dynamic food and neighbourhood scene, including dining at Paris Bar and Gansevoort Meatpacking, followed by free time to discover the Meatpacking District and Chelsea Market.
The final morning included breakfast and a site inspection at Park Lane New York before the group headed to United Airlines’ Polaris Lounge at Newark Liberty International Airport ahead of their return journey to Australia.
