New research has shown how travel demand facilitated by Booking.com is supporting jobs, businesses and economic growth across Australia.
In 2025 alone, this supported $47 billion in total economic output across the country with visitor spending totalling $19 billion.
This demand sustained close to 140,000 jobs and generated $12 billion in wages, supporting businesses across hospitality, retail, transport and entertainment.
The findings show how digital travel platforms can help businesses of all sizes – particularly independent accommodation providers and SMEs – access global demand and contribute to local economic growth.
It also illustrates how travel demand acts as a powerful engine for economic growth, job creation and regional development across Australia.
“Travel is one of Australia’s most vital economic drivers, connecting visitors to everything from iconic coastal hubs to thriving regional communities,” said Todd Lacey, Regional Manager for Oceania and Korea at Booking.com
“These findings highlight how digital platforms empower local operators, small accommodation providers and unique regional businesses across the country to seamlessly reach global demand.
“By making it easier for travellers to discover and book extraordinary Australian experiences, we are helping sustain close to 140,000 local jobs, support regional livelihoods and drive lasting economic growth across Australia.”
The report was commissioned by Booking.com in partnership with Oxford Economics.
“Data like this reinforces what our industry has been saying for years: travel isn’t a nice-to-have, it’s a must-have,” commented Margy Osmond, CEO of the Tourism and Transport Forum.
“A road tripper isn’t just booking a room for the night. They’re shopping, dining, and drinking locally, and that spend flows straight into regional communities.
“So much of what makes Australia special lies in our regions and travellers are increasingly seeking experiences off the beaten track.”
