G Adventures has officially announced the return of its highly anticipated agent reward program, Change Makers.
Fifteen top-performing Australasian agents are set to secure a place at G Adventures’ fifth annual global GX Summit taking place in Brazil in September 2027.
Winners will join a select contingent of more than 75 standout advisors from around the world to celebrate the transformative power of community tourism first hand.
Built on the core principle of changing lives through travel, Change Makers rewards advisors for booking G Adventures trips giving them direct insight into how their everyday business empowers local host communities and drives sustainable tourism development.
Agents will earn one automatic entry for every traveller booked (one entry per “life changed”) on a G Adventures itinerary during the qualification window.
The incentive structure includes:
- Regional top performers: The top 12 Australian and New Zealand advisors based on total passenger count automatically win a spot.
- Wildcard entries: Three wildcard spaces are reserved for Aussie and Kiwi agents who commit to changing at least one life (making a minimum of one booking) and complete specific monthly challenges.
Wildcard opportunities for this year include completing specialised G-learning training modules, participating in fundraising initiatives for G Adventures’ non-profit partner, Planeterra and incentive boosts for first-time bookers.
The Change Makers campaign operates alongside G Adventures’ existing suite of advisor support tools, including the “15 to Anywhere” incentive (which rewards agents with a free trip up to $3,000 in value for every 15 G trips booked) and global FAM opportunities, creating a comprehensive support system designed to help trade partners scale their business.
The launch follows the resounding success of the recent GX Summit in Cambodia (main image & above), where 75 global Change Makers joined more than 600 travellers, media, and industry partners from around the world.
Building on that momentum, the upcoming 2027 GX Summit in Brazil promises an equally transformative dive into South American culture and local impact.
“Change Makers is hands-down one of my favourite initiatives of the year because it puts our incredible travel advisor community right where they belong, at the centre of our mission,” said Tarryn Mitchell, National Sales Manager.
“Watching our agents experience the real-world impact of their bookings first hand at GX is truly inspiring. The energy in Cambodia was unmatched and I can’t wait to see that same passion in Brazil.
“By bringing Change Makers together with our FAMs and educational tools, we’re giving advisors everything they need to grow their business while making a genuine difference. Together, we’re gearing up for another record-breaking year of changing lives through travel.”
The Change Makers qualification period is officially open and runs through May 31, 2027.
https://sherpa.gtravelcommunity.com/change-makers/ .
