The company brought together more than 700 changemakers from around the globe, including travel agents, partners, suppliers, media and travellers, for the third annual GX World Community Tourism Summit in Jordan.
The milestone event, coinciding with World Tourism Day, unveiled a wave of bold announcements and a lineup of powerful speakers and panel sessions, discussing travel’s power to be transformative.
Highlights included:
- G Adventures and National Geographic Expeditions announce their new venture into the high-end travel market with the launch of National Geographic Signature with G Adventures
- World-renowned ethologist and conservationist Dr. Jane Goodall DBE (who has since passed away), Lonely Planet co-founder Tony Wheeler and Indigenous leader Delfin Pauchi Uhigua named as G Adventures’ first Global Ambassadors
- Leading voices, including Judy Kepher Gona, Nora Shawki, Joel Primus, Carmen Roberts and Nancy Schumacher, among guest speakers
- Planeterra confirms five million trees grown by end of 2025 as part of the groundbreaking Trees for Days initiative
- $US650,000 raised for Planeterra to continue its work to uplift communities through tourism.
“GX has shown, once again, the power of our incredible community to change lives around the world,” said says Bruce Poon Tip, founder of G Adventures (main image).
“Whether you’re a travel agent, a traveller, or a supplier, the message is clear – we all have the power to change lives based on the travel decisions we make. And we’ve seen that power in action again and again.”
Wrapping up the day, Bruce’s daughters, Jada and Terra Poon Tip, hosted a powerful youth panel highlighting the transformative impact of community tourism while ensuring that the voices of youth were heard on a global stage.
The panel featured inspiring young leaders whose lives have been uplifted through these initiatives, including Tshepiso Thelingoane from the Good Work Foundation, Ivan Mezeta of Bejil-Ha Riviera Maya, Sewar Al-Fauori, a Jordanian guide from As-Salt, and Kajal from the Salaam Baalak Trust in India.
Pictures courtesy G Adventures
