The Trade Elevation Summit (TES) was staged by Malaysia Airlines in strategic collaboration with the Malaysia Convention and Exhibition Bureau (MYCEB) and the Langkawi Development Authority (LADA).
Following the resounding success of the inaugural summit in Kuala Lumpur last year, TES 2025 continued its momentum with more than 300 delegates in attendance.
These included airline representatives, trade partners and key stakeholders from 68 cities across the globe, creating a platform for collaboration, innovation and strategic dialogue.
Against the backdrop of Langkawi, attendees were immersed in curated experiences that celebrated the best of Malaysian culture, tourism offerings and the national airline’s latest products and services.
The summit also served as a timely and strategic catalyst in the lead-up to Visit Malaysia Year 2026 (VMY2026), reinforcing Malaysia Airlines’ role as a national flagbearer and global connector.
“Malaysia is more than a destination – it is a story of rich culture, warm hospitality and global potential,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines of Malaysia Aviation Group.
“As the national carrier, Malaysia Airlines carries this story across continents, serving as a bridge between nations and a proud ambassador of everything Malaysia stands for.
“Hosting the Trade Elevation Summit here reflects our long-standing commitment to uplifting Malaysia’s key tourism hubs and aligning our efforts with national goals.
“This summit is a strategic milestone in our journey towards Visit Malaysia Year 2026 – where we will continue to champion Malaysia as premier global destination.”
As an annual flagship initiative by Malaysia Airlines, TES reinforces the airline’s mission to champion Malaysia as a preferred travel destination, drive innovation in aviation and foster closer cooperation between international stakeholders and local industry players.
Delegates engaged in curated business-to-business (B2B) sessions, immersive product showcases and strategic forums focusing on aviation growth, regional connectivity, and destination marketing.
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