This has been underpinned by strong performance across key Asian markets and a noteworthy rebound in major Western markets.
These are the major conclusions from the latest ATIA Travel Trends Report.
For the year ending September 2025, inbound visitor numbers increased from 8.1 million to 8.6 million. Strong monthly growth of 6.7 per cent was recorded across most of the year, with January and August exceeding 12 per cent.
While travel from China and the UK posted standout annual increases of 15.4 per cent and 12.4 per cent respectively, the United States recorded modest year-end growth.
Month-on-month September arrivals rose 10.4 per cent, led by China, Singapore, New Zealand and the UK, although South Korea contracted and the USA showed only slight growth.
Outbound travel also continued its upward trajectory, rising from 11.3 million to 12.4 million trips over the year, with positive results in every month. February and May stood out with growth of 19 per cent and 20 per cent.
Japan delivered the strongest annual growth of all outbound markets, climbing 24.9 per cent, while travel to the USA remained flat and declined slightly overall.
September month-on-month results showed a mixed picture, with Japan, China and New Zealand performing strongly, contrasted by sharp declines to the USA, Singapore and Thailand.
Across all destinations, around 60 per cent of outbound travel across the year was for holidays. Visiting friends and family accounted for roughly one quarter to one third of all trips, while business travel remained comparatively low.
“Australia’s inbound recovery has strengthened again this month with strong growth from both established and emerging markets,” said Dean Long, ATIA CEO.
“The rebound from China and the UK highlights the enduring appeal of Australia and the importance of maintaining a competitive, well-connected aviation system.”
International aviation activity also strengthened. For the month of August, total international passenger numbers increased by approximately 9.5 per cent year-on-year, driven by growth from Jetstar and Qantas.
“Outbound travel continues to reflect the preferences of Australian travellers who are increasingly seeking value, cultural experiences and proximity,” commented Mr Long.
“The strong growth in travel to Japan, China and other parts of Asia shows how quickly consumer sentiment responds to affordability and improved airline capacity.”
These insights are based on domestic aviation data for August 2025, international aviation data for August 2025 and overseas arrivals and departures data for September 2025.
