Having originally been set to take place in Morocco, the decision to change location reflects GX’s core mission to use travel as a force for good by supporting destinations where community tourism can have the greatest positive impact.
“GX is so much more than a conference,” said Bruce Poon Tip, founder of G Adventures. “It’s about celebrating the power of travel done right, in destinations where our global community can help drive real, positive change.
“Morocco has enjoyed significant tourism success in recent years while Cambodia, despite being a spectacular and safe destination, has faced challenges following regional unrest, which impacts the livelihoods of local people.”
Now in its fourth year, GX brings together a global community of travel agents, partners, media, content creators, travellers, industry leaders and G Adventures staff to experience first hand how community tourism supports livelihoods, preserves culture and creates long-term economic opportunity.
Hosting GX in Cambodia aligns with that vision, placing the spotlight on a destination where tourism recovery can directly benefit local people.
The move continues a clear pattern in GX’s history. Over the past three years, the summit has been intentionally hosted in destinations navigating recovery and renewal.
These included Peru following civil unrest, India as it slowly rebounded from the pandemic and Jordan, which saw a 186% increase in G Adventures passengers after GX took place there in September 2025.
“Looking back, the impact is undeniable,” added Poon Tip. “GX doesn’t just talk about community tourism, it helps to activate it.
“I couldn’t be more excited for Cambodia to be the next chapter in that story and I want to personally thank the Moroccan Tourism Board for their support and belief in the vision of GX.”
GX Cambodia will take place from September 23 to 28 and will celebrate the destination’s rich history and culture exploring both Phnom Penh and Siem Reap, while offering attendees the opportunity to meet local communities and visit inspiring projects first hand.
