All you have to do to go into the prize draw is snap a photo or video of Velocity the Lion (pictured) or lion-ear-wearing cabin crew in the wild and tag @VirginAustralia
The competition comes amid a rise in sports tourism, with research revealing that 70% of Australians would travel domestically to spectate or participate in a sporting event.
“I might be the new kid in the cabin, but I’m here to make flying even more remarkable,” said Velocity.
“Spot me, snap a pic, and tag @VirginAustralia to enter to win flights. After all, every journey should come with a little surprise and delight – and maybe even a roar!”
Virgin Australia cabin crew are sporting their low mane-tenance ‘lion ears’ in and around terminals, as well as in-flight, for the length of the initiative, which runs until August 6.
“Velocity has well and truly become King of the Cabin – he’s taken over our social channels, hearts and camera rolls in record time,” said Libby Minogue, Virgin Australia’s Chief Marketing Officer.
“Fans are hunting him down in packs, with some stopping just short of a tackle to get that perfect selfie.”
