Award-winning travel writer Rob McFarland has launched Australia’s only dedicated media relations course designed specifically for tourism operators.
The comprehensive, self-paced course provides practical, step-by-step guidance on how tourism businesses can successfully promote themselves through earned media.
Key features include:
- Australia’s only media relations course tailored exclusively to tourism operators
- Expert insights from leading travel editors, journalists and content creators
- Real-world case studies from operators who’ve achieved significant commercial returns through media coverage
Covering every stage of the media relations process – from identifying the right outlets to approach through to maximising the return from hosting – the course demystifies this often misunderstood discipline using proven templates and real-life examples.
The course also includes expert feedback from McFarland, who has delivered media relations workshops for tourism boards and public relations professionals for more than a decade. He is an award-winning contributor to The Sydney Morning Herald, The Age and The Sunday Telegraph.
Delivered as a series of downloadable workbooks, the self-paced course can be completed from anywhere with no deadlines.
Cost: $795
Available now: https://robmcfarland.org/media-relations-course/
