An updated logo, a stronger hibiscus and the full integration of New Caledonia into its brand name.
These are part of a new visual identity unveiled by AIRCALIN, New Caledonia’s national carrier.
Georges Selefen, AIRCALIN CEO and Chairman of the Board, said the new identity embodied where the airline was headed.
“A deeply Caledonian airline, proud of our origins and determined to carry New Caledonia’s colours onto the international stage. The imminent arrival of our first A350 in December is the perfect symbol of this renewed ambition,” Mr Selefen said.
The four key changes include the airline’s name now written in full capitals, a refreshed hibiscus with a fifth petal added for greater distinctiveness and a simplified outline.
The full integration of “New Caledonia” into the logotype rather than as a mere geographical descriptor and the retention of the brand’s signature colours – the blue of the lagoon, the red of the flora and the orange of the earth – complete the changes.
The new identity will make its debut on the livery of AIRCALIN’s first A350-900 arriving in December before rolling out across the fleet, uniforms, agencies and digital channels over the coming months.
Founded in 1983, AIRCALIN carried 297,592 passengers in 2025 and remains the only airline connecting the French territories of the Pacific.
aircalin.com
