The new model introduces a streamlined cruise-only fare, plus the option for guests to elevate their holiday by adding NCL’s inclusive ‘Free at Sea’ bundle.
Backed by strong guest insights and aligned with the evolution of NCL’s ‘It’s Different Out Here’ brand identity, the new structure empowers agents with greater flexibility in how they position and package NCL, with clear levers to drive both conversion and higher-value bookings.
The new ‘Just Cruise’ fare is ideal for clients who want simplicity and flexibility. It includes complimentary dining, award-winning entertainment and stylish staterooms.
Guests can also upgrade to Free at Sea for $59 per person, per day to enjoy all of this plus premium beverages, specialty dining, shore excursion credits and a Wi-Fi package.
This structure enables agents to tailor the NCL offering to different client types while maintaining strong revenue potential through clear upgrade pathways.
“Evolving our refreshed fare structure is a natural extension of our ‘It’s Different Out Here’ brand identity, which is grounded in freedom, flexibility and choice,” said Ben Angell, VP and Managing Director, NCL APAC.
“Guest and trade research tell us that travellers want more control over how they cruise, and this new approach delivers exactly that.
“Introducing a cruise-only fare makes it easier for guests to choose how they holiday. It’s all part of our commitment to making cruising with NCL simpler and more flexible whilst delivering the value guests love.”
Key trade advantages include:
# New and simplified cruise-only fare – to win enquiries earlier and compete more effectively.
# Clear differentiation between base fare and optional upgrades, making it easier to explain – and sell – value to clients.
# Strong upsell opportunities through attractive Free at Sea (FAS) and Free at Sea Plus (FAS+) upgrades to increase overall booking value.
# Earn commission on Free at Sea where commissionable pricing applies.
Agents are invited to join NCL’s training webinar on March 4 – register here
