Travel consultants can now search, compare and price tours, cruises and holiday packages using conversational language through a new AI tool launched by Europe Holidays.
Search With Alex is built into the wholesaler’s website and is connected to its product and reservation systems, allowing consultants to describe a client brief in everyday language and receive matching options with departure dates, pricing and itineraries.
A consultant can refine results by dates, budget, duration, pace or travel style without restarting the search, then compare products and move directly into the Europe Holidays booking process, including Book & Hold where available.
Chip Popescu, Magic Tours International CEO and Managing Director, said the tool was developed in response to feedback from travel agent partners about the time involved in researching and comparing products.
“We wanted consultants to be able to tell us what their client actually wants, the way they would explain it to another person and have our technology do the searching,” Mr Popescu said.
Search With Alex can currently be used across escorted tours, river and ocean cruises, city stays, ski packages and other holidays within the Europe Holidays range.
The company plans to expand the technology to include flights, hotels, transfers and activities, creating a broader AI-assisted planning and research tool for travel consultants.
Europe Holidays also plans to make the technology compatible with travel agent websites, subject to platform and technical requirements.
Search With Alex is available now through the Europe Holidays website.
