Travel Manitoba has joined Cruise Lines International Association (CLIA) for the first time as a result of growing expedition cruising interest into the province.
The move is specifically relevant for Churchill, which has become an expedition cruise hub due to its unparalleled access to subarctic wildlife and is known as the Polar Bear Capital of the World.
The destination allows cruises to view polar bears in summer as well as beluga whale migrations and the Northern Lights.
The membership will also see Travel Manitoba participate in Cruise360 Australasia in September, highlighting the growing appeal of small expedition cruise ships visiting Churchill, including Scenic Eclipse and Atlas Ocean Voyages visiting in 2027.
Joel Katz, Cruise Lines International Association (CLIA) Executive Director in Australasia, said Travel Manitoba was joining at an exciting time for expedition cruising.
“Expedition cruising has become one of the richest areas of possibility in cruising, reflecting a huge global interest in experiencing the pristine destinations that are often best reached by sea,” Mr Katz said.
“The world’s expedition cruise fleet is forecast to grow its capacity by 150% over this decade, which presents huge possibilities for travellers to explore the extraordinary wildlife and landscapes of destinations like Churchill.”
Many of the Churchill region operators are also welcoming guests pre- and post-cruise for multi day land programs.
“Travel Manitoba’s new membership with CLIA and participation in Cruise360 Australasia reflects on our commitment to supporting travel advisors to learn more about expedition cruise market visiting the province,” added Melanie Swenarchuk, Senior Manager, Market Development, Travel Manitoba.
Experiences include:
- Beluga Whale Viewing – Churchill is world-famous for its seasonal migrations of Beluga Whale, with peak viewing in the Churchill River estuary during expedition cruise season.
- Tundra and Wildlife Safaris – Guests can explore expansive tundra landscapes, home to species such as the Arctic Fox and numerous migratory birds, as well as Polar Bears.
- Indigenous Culture and Heritage – Visitors can engage with the local Indigenous community, gaining insight into centuries-old traditions and cultural practices.
- Northern Lights Viewing – Churchill’s location beneath the Aurora Oval makes it one of the best places on Earth to witness the spectacular Aurora Borealis.
