Adventure World has officially launched its Tailor-Made Winter Collection, headlined by the return of the campaign: “Wild. Wondrous. Canadian Winter.”
Responding to a growing appetite for experience-led, off-peak travel, Adventure World’s 2026 collection spotlights the Northern Hemisphere’s most transformative landscapes across North America and the Nordics.
While the collection offers a global reach, Canada is spotlighted as the hero destination, inviting travellers considering a winter wonderland holiday to look beyond the ski slopes and embrace the authentic soul and enchantment of a Canadian winter.
At the heart of the new collection is the Authentic Canadian Winter Wonderland itinerary, a 14-night immersive journey of the country’s famous seasonal experiences.
The journey weaves together the very best of the Canadian Rockies and beyond, from the snow-covered landscapes and unique winter experiences in Banff and Lake Louise to the rugged, tranquil wilderness of Jasper, where wildlife encounters await.
Travellers will also experience the romance of rail travel aboard VIA Rail, crossing snow-laden landscapes and dramatic mountain passes in the comfort of a sleeper carriage, before journeying into the remote Yukon, where dark, unspoiled skies reveal the Northern Lights in all their brilliance.
Exclusive Offer
Travellers booking the Authentic Canadian Winter Wonderland itinerary before June 30 receive a complimentary Vancouver Flightseeing Tour, providing a bird’s-eye view of the Pacific west coast and Vancouver’s north shore mountains.
“For Australian travellers, there is something so incredible about a Northern Hemisphere winter experience,” said Anna Burgdorf, Head of Product at Adventure World.
“Landscapes transform, experiences change completely with the seasons and the fall of fresh snow adds a magical quality to the travel experience.
“Our Tailor-Made Winter Collection has been designed to deliver a selection of inspirational itineraries for customers, igniting their passion for destinations like Canada which truly come alive in the ‘cosy season’.”
Trade Support & Webinar
To empower travel advisors in selling these high-value itineraries, Adventure World will host a dedicated Winter Collection Webinar on 21 May 21. Hosted by Adventure World’s Elsa McLean and featuring special guest Nathan McLoughlin from Destination Canada, the session will provide an in-depth look at the collection, insider tips for selling Canada in winter and a walkthrough of the new trade assets. Advisors are encouraged to register HERE.
Resources for Trade
Travel advisors can access the full suite of campaign assets, including social media tiles and consumer-facing flyers, via the Adventure World Trade Toolkit. To view the Winter Collection Booklet click here to view on Issuu.
