New Director Prepares To Tell The LA Story

Los Angeles Tourism & Convention Board (Los Angeles Tourism) has announced the appointment of Myfanwy McGregor as Director of Global Communications, Asia Pacific.

This newly created role will strengthen the organisation’s in house capabilities across the region, with McGregor overseeing communications strategy, execution and agency management in key markets including Australia, New Zealand, Japan, Korea and emerging markets across Southeast Asia.

She will report directly to Craig Gibbons, who has been promoted to Regional Vice President, Asia Pacific.

Above: Kathleen Brown, Craig Gibbons and Myfanwy McGregor

This marks Ms McGregor’s first in-house position, following a successful agency-side career across Australia and the UK.

She founded and led two award-winning PR agencies – Adhesive and Frank PR – and brings extensive experience across entertainment, media, consumer technology, telecommunications and FMCG.

Her passion for travel and tourism has driven recent client work on ideas-led campaigns for Singapore Tourism Board, Stayz, Changi Airport Group, Los Angeles World Airports and Los Angeles Tourism.

“There is nothing quite like the spirit and energy of Los Angeles,” said Ms McGregor.

“I first visited in my early 20s on a business trip and I instantly fell in love – the diverse neighbourhoods, picture perfect vistas, cutting-edge arts and culture, thriving nightlife, and that unmistakable Hollywood magic.

“I’ve returned more times than I can count and I always discover something new.”

It’s an exciting time for Los Angeles with the city gearing up for the FIFA World Cup 2026 and the 2028 Olympic and Paralympic Games, plus highly anticipated openings like the Lucas Museum of Narrative Art.

Ms McGregor’s appointment follows Gibbons’ recent promotion to Regional Vice President, Asia Pacific, further strengthening the Sydney-based team, which also includes Kathleen Brown, Director of Travel Trade, Asia Pacific, who joined in 2018.

“Expanding our team underscores the importance of Australia and the wider Asia Pacific region – including fast-growing markets such as Korea and Japan – and the critical role they continue to play in our global recovery,” said Mr Gibbons.

Mr Gibbons has more than 19 years of tourism marketing and sales experience across Australia and the United Kingdom, including senior roles with VisitBritain, the Indonesian Ministry of Tourism, NRMA Travel and Qantas Airways.

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