Carnival Cruise line is launching a new loyalty program, adding new features, new ways to earn status, new reward categories and a new name.
Carnival Rewards™ will take effect in June 2026, providing guests time to learn about the changes while they continue to earn status in the current Very Important Fun Person (VIFP)™ program that will be their entry point into the new program.
The new program will feature a dual-earning structure where guests accumulate both Carnival Rewards points that can be redeemed on Carnival purchases and status qualifying stars that will determine a guest’s tier status.
Instead of focusing solely on the number of nights guests sail, Carnival Rewards will offer more opportunities to earn rewards and achieve higher status levels based on spend, including cruise fare and onboard activities.
“The evolution of our loyalty program to Carnival Rewards represents our commitment to creating more meaningful recognition for our valued guests,” said Christine Duffy, president of Carnival Cruise Line.
“Our current VIFP program has served us well for many years and while we’ve enjoyed truly extraordinary growth in our loyal customer base, it has become challenging to deliver the exceptional experience our Diamond and Platinum members deserve.
“By introducing a points-based system, we’re enabling greater flexibility so guests can personalise their rewards in ways that matter most to them.”
# Points can be redeemed for almost anything Carnival offers including onboard activities, spa treatments, specialty dining and even toward a future cruise.
# Stars introduce a new way to unlock higher status among four tiers: Red, Gold, Platinum and Diamond. Status is earned over a two-year period and retained for the following two years.
Members’ existing status will carry over and serve as a new entry point into the program for a two-year period through May 31, 2028. Diamond members will retain their status for a six-year period through May 31, 2032.
