The new digital hub on ATIA’s website features customisable toolkits and electorate-level messaging to help members raise awareness of the travel sector’s vital contribution to local economies.
The initiative builds on the successful member mobilisation during the COVID-19 pandemic, when collective advocacy helped secure critical support measures worth $270M for the industry.
This campaign lays strong foundations for ATIA’s political engagement during and post the election.
“With the federal election underway, we need every decision-maker to understand the economic importance of the travel industry and the direct impact their policies have on businesses and consumers alike,” said Dean Long, ATIA CEO.
“Our advocacy efforts during COVID directly secured $270 million in support for travel businesses – support at a level which no other sector received.
“Now, we are using the same proven strategy – mobilising our members at a local level including in key marginal seats to ensure that travel industry priorities are front and centre in this election.”
ATIA’s Member Campaign Portal with tailored material for each of the 150 Federal seats is now live via ATIA’s website, equipping members with:
- A step-by-step guide on securing a meeting with their local MP
- Electorate-specific fact sheets highlighting the impact of travel businesses in each community (initial focus is on marginal seats)
- Key talking points to ensure a clear, consistent message
- Follow-up email template to reinforce key industry asks
- A post-meeting ticklist, including a request for members to email MeetYourMP@atia.travel so ATIA can track briefings and strengthen its direct advocacy
“Our campaign gives members everything they need to strategically engage with their local MPs and candidates, in line with ATIA’s national advocacy,” added Mr Long.
“By bringing local voices to the table, we reinforce the urgency of policies that promote accredited travel businesses, improve airline competition and strengthen workforce sustainability.
“Our sector contributes $69 billion to the economy and directly supports tens of thousands of Australian businesses – the time for action is now.”
