Peta Evans has been appointed Travel Trade Manager for Australia and New Zealand (ANZ) for VisitBritain, effective immediately.
Based in Sydney, Ms Evans will lead VisitBritain’s trade strategy across both markets, working closely with distribution partners, tour operators and airline stakeholders to drive growth and conversion for Britain.
A key member of the ANZ team for more than three-and-a-half years, most recently as Trade Engagement Lead, she has strengthened partner relationships across the region.
In her new role, she will continue focusing on inspiring and educating travel advisors while delivering an integrated strategy to grow awareness of Britain’s tourism offering and support year-round sales.
“I’m excited to continue working with our valued travel trade partners across Australia and New Zealand,” said Peta (left).
“I look forward to deepening these partnerships and continuing to inspire more travellers to explore Britain’s diverse destinations and to support the industry in converting demand into high-yield bookings year-round.”
She brings strong, well-rounded travel experience and commercial expertise, beginning her career with STA Travel before moving into business development roles with Sundowners Overland and NOVA Entertainment, where she built extensive industry networks.
“We are delighted with Peta’s appointment as Travel Trade Manager ANZ, a pivotal role within the team,” said Kristen Angus, VisitBritain’s Country Manager for Australia & New Zealand
“With established relationships and deep market insight, she is well placed to drive targeted trade engagement, supporting our ambition to grow visitor spending across Britain’s nations and regions, deliver value for our partners.”
VisitBritain’s latest forecast estimates 1.2 million visits from Australia to the UK in 2026 with those visitors spending £1.8 billion on their trips.
Inbound tourism is one of the UK’s most valuable service exports and a major part of British trade, worth an estimated £35.7 billion to the economy in 2026 in visitor spending.
