Globus has unveiled a new video as part of its ongoing Cares initiative, reinforcing its commitment to bridging cultures and fostering human understanding through travel.
From humble beginnings with a single rowboat on Lake Lugano in 1928 to its global presence today across more than 70 countries and 500 holiday itineraries, the Globus family of brands (Globus, Cosmos and Avalon Waterways) has always operated with a sense of understanding that travel is more than a journey. It’s a force for connection.
“Travel isn’t just about seeing new places – it’s about seeing people differently,” said Chris Fundell, head of marketing Asia Pacific for Globus family of brands.
“With every trip, we’re opening hearts as much as minds. That’s why – especially now – we believe it’s essential to remind the world of the empathy, joy and understanding that travel inspires.”
The new video is the latest addition to its global initiatives celebrating its 100-year legacy of care, curiosity and cultural respect.
It follows the success of This is How We Row and Lighthouse Project videos – each reflecting the company’s dedication to purpose-driven travel that not only reveals the world but protects it.
“Our legacy is rooted in connection,” added Fundell. “As we look ahead to our 100th anniversary, we’re not just reflecting on where we’ve been, but where we want the world to go – together.”
