AAT Kings is hitting the road alongside Helloworld Travel in a move designed to connect directly with agents and travellers.
The company is embarking on a multi-stop trade and consumer road trip across Queensland, Northern New South Wales, the Hunter and the Central Coast.
Running from now until May 29, the AAT Kings Roadtrip will travel from Brisbane through to Sydney, visiting a range of Helloworld Travel stores and partner locations along the way.
The initiative will include a mix of trade-focused ‘Open Coach’ events for travel advisors, alongside consumer-facing ‘Taste of Touring’ experiences designed to inspire travellers to discover Australia and New Zealand through guided holidays.
The road trip forms part of AAT Kings’ continued commitment to supporting the trade industry at a grassroots level, while bringing the guided touring experience directly to local communities through immersive and engaging in-store activations.
The roadshow will travel from Brisbane through regional Queensland and the Gold Coast, before continuing down the coast into Northern New South Wales to Ballina, Coffs Harbour and Port Macquarie, and then wrapping up across the Greater Newcastle, Hunter and Central Coast regions.
The AAT Kings team will host a variety of experiences including onboard coach inspections, product showcases, destination inspiration sessions and opportunities for agents and consumers to connect directly with the team behind one of Australia’s most established touring brands.
The ‘Open Coach’ trade events will give travel advisors the opportunity to step onboard and experience the product first hand, while hearing the latest updates across the brand’s expanding Small Group and Classic Tour offerings across Australasia.
Consumer ‘Taste of Touring’ events will offer travellers a relaxed and interactive way to learn more about guided holidays, ask questions and gain inspiration for future travel plans.
Ben Hall, CEO of AAT Kings Group, said the roadshow reflects the importance of strong trade partnerships and face-to-face connection across the industry.
“Travel advisors remain at the heart of our business and this road trip is about getting back out into local communities, reconnecting with our valued trade partners and inspiring travellers together,” he said.
“We’re proud to partner with Helloworld Travel on this initiative and bring the AAT Kings experience directly to agents and consumers across the east coast.
“Whether it’s stepping onboard the coach, hearing about our newest Small Group experiences or simply having a conversation about travel, these events are about creating genuine connection and excitement around touring.”
