The organisation has joined with America250 to promote the semi quincentennial globally.
“Brand USA is proud to partner with America250 to showcase the significance of this historic celebration to the world,” said Fred Dixon, president and CEO of Brand USA.
“With our expertise in international marketing and storytelling, Brand USA is uniquely positioned to highlight the spirit and significance of America250 globally.
“Through this partnership, we’ll inspire travellers to connect with the places, people and moments that define our nation – and invite them to be part of this historic milestone.”
As an official America250 Supporting Partner, Brand USA will work to amplify anniversary programming and broaden the reach and impact of the celebration.
“This collaboration reflects our shared commitment to honouring our past, celebrating our present and inspiring a future grounded in the American Spirit,” said Ari Abergel, Executive Director of America250.
“Together, we’re bringing America’s story to life for global audiences in unforgettable ways.”
The announcement follows the recent launch of Brand USA’s new global tourism campaign, America the Beautiful, which invites the world to discover the landscapes and authentic experiences found across the country.
As part of this effort, Brand USA will spotlight the anniversary celebration through curated travel itineraries and compelling storytelling that connect visitors to the people and places that embody the American spirit.
Brand USA offers a range of resources to help international travellers explore the stories, places and experiences that will define America’s 250th anniversary.
