The partnership aims to leverage Agoda’s digital prowess to highlight the country’s diverse attractions to a global audience and aligns with the national campaign for Visit Malaysia 2026 (VM2026).
Under a newly signed two-year Memorandum of Collaboration (MOC), Agoda and Tourism Malaysia will roll out a series of targeted digital campaigns.
These initiatives will offer travellers comprehensive insights into Malaysia’s rich cultural heritage, natural landscapes and urban experiences.
By utilising its digital platform and social media channels, Agoda will bring Malaysia’s unique offerings, from its culinary delights to its scenic wonders, to the forefront of international travel.
The collaboration also supports Tourism Malaysia’s goal of attracting 45 million international visitor arrivals this year.
“Embracing digitalisation, we value our partnership with Agoda, a global digital platform, to leverage its industry expertise and innovative travel promotion strategies,” said Datuk Manoharan Periasamy, Director-General of Tourism Malaysia.
Agoda will share its vast global travel insights to benefit Tourism Malaysia’s policy planning and bolster existing promotional efforts, focusing on both international and domestic travellers.
“This partnership underscores Agoda’s dedication to connecting Malaysia with travellers worldwide through our innovative technology and engaging content,” said Fabian Teja, Country Director Malaysia at Agoda.
