Under the deal, Ovolo Group will continue to own and manage the Ovolo brand while exclusively working with Wyndham to unlock additional development opportunities throughout Asia Pacific.
The collaboration comes amid booming consumer demand for experiential travel – valued as a $US1 trillion opportunity globally – driven largely by younger travellers, including Gen Z.
“This partnership marks a significant milestone for Wyndham, further expanding our upscale presence in the Asia Pacific region by combining Ovolo’s strengths in the lifestyle segment with our extensive global network,” said Joon Aun OOI, President of Wyndham Hotels & Resorts Asia Pacific.
“The future of travel isn’t about sameness – it’s about spaces with soul, brands with a point of view and experiences that don’t blur into the background.”
As part of the partnership, five existing Ovolo hotels, representing more than 450 rooms, located in Sydney, Brisbane, Canberra, Melbourne and Hong Kong, are expected to officially become part of Wyndham’s global portfolio later this year.
Each will be integrated into Wyndham’s world-class sales, marketing and distribution platforms, extending their reach while creating new commercial opportunities.
The five Ovolo hotels will also participate in the Wyndham Rewards® loyalty program, giving approximately 120 million enrolled members the opportunity to explore Ovolo’s vibrant, unconventional hospitality in new lifestyle destinations around the globe.
“Ovolo isn’t just a hotel brand, it’s a lifestyle, a creative force that fuses fashion, art, music and entertainment,” said Shivang Jhunjhnuwala, Chief of Staff, Ovolo Group.
“Since 2010, we’ve built a bold, culture-led brand that disrupts the cookie-cutter hotel experience.
“Now through our partnership with Wyndham, we’re flipping the script to unlock bold new growth opportunities by franchising a lifestyle brand without diluting its DNA.”
