Visit Monaco is launching a new international brand campaign with the ambition of strengthening both awareness and desirability among leisure travellers.
Entitled “Monaco, Everything At Once.”, the campaign is designed to roll out across the Principality’s key international target markets, including Australia.
The creative concept showcases Monaco as a multifaceted destination, where visitors can move seamlessly from one world to another, crafting their stay according to their mood and desires.
From major sporting events and fine dining to cultural experiences, wellness escapes, vibrant nightlife and relaxing moments by the sea, Monaco offers it all in one compact destination.
“Monaco’s ability to deliver such a diverse range of high-quality experiences within such a compact destination resonates strongly with ANZ travellers,” said Alison Roberts-Brown, Regional Director ANZ of the Monaco Tourism and Convention Authority.
“This new campaign is a playful expression of Monaco owning its unique positioning, bringing that promise to life in a compelling way and reinforcing its appeal as a must-visit European destination.”
This promise comes to life through a series of six visuals, each illustrating the diversity of experiences available.
Supported by impactful headlines, these visuals depict iconic moments in the Principality, designed to capture attention and embody the campaign’s signature.
Alongside this, a destination video (above) extends the narrative, weaving together powerful, immersive scenes that convey the intensity and richness of Monaco.
The rollout is supported by a digital strategy deployed across social media, as well as institutional and partner websites, and will be complemented by targeted media placements.
“Through this campaign, we reaffirm our distinctiveness and our ability to offer, in a single place, an unparalleled richness of emotions and moments; a destination where every instant matters and where everything truly happens at once,” said Guy Antognelli, Director of the Monaco Tourism and Convention Authority.
https://media-trade.visitmonaco.com/en/editorial-resources/destination
