POATE 2026 has once again positioned Uganda firmly on the global tourism stage, bringing together international buyers, sellers, media and tourism stakeholders for three days of networking, destination showcasing and cultural celebration in Kampala, writes Traveltalk’s Jenny Rowland.
Held at the impressive Speke Resort Munyonyo on the shores of Lake Victoria, Uganda’s premier tourism trade event highlighted the country’s extraordinary diversity — from mountain gorilla trekking and chimpanzee encounters to luxury safari lodges, adventure tourism, community experiences and conservation-led travel.
The event attracted delegates from around the world, including Australian travel agents and media, who arrived having just completed an immersive famil through Uganda’s national parks ahead of the trade show.
The experience was transformative, challenging long-held misconceptions and revealing Uganda as one of Africa’s most authentic and rewarding destinations.
A major highlight of POATE 2026 was the vibrant cultural evening, where delegates were treated to an unforgettable showcase of Ugandan music, dance, fashion and cuisine.
Traditional performers from across the country’s various regions filled the venue with colour, energy and storytelling, giving international guests a deeper appreciation of Uganda’s rich cultural heritage and diversity.
The cultural event also reinforced one of Uganda’s strongest tourism assets — its people. Warm hospitality, welcoming smiles and genuine human connection were themes repeatedly highlighted throughout the week by visiting buyers and media.
Uganda Tourism Board chief executive Juliana Kagwa said POATE continues to play a vital role in positioning the country as a competitive long-haul destination while strengthening international partnerships and tourism investment opportunities.
With growing interest from markets including Australia, Uganda is increasingly being recognised for offering travellers meaningful experiences that combine wildlife, conservation, culture and emotional connection.
For many delegates attending POATE 2026, Uganda delivered far more than expected — leaving visitors returning home as passionate ambassadors for the Pearl of Africa.
