Princess Cruises is celebrating 50 years of cruising in Australia with the launch of a new trade campaign offering 50 prizes to Australian travel agents, designed to drive bookings across its 2026 sailings.
The incentive, titled Anchored in Australia! – 50 Prizes for 50 Years, will run to 15 April 2026, rewarding agents who make qualifying Princess Plus or Princess Premier bookings during the campaign period.
A total of 15 major prizes are on offer, with winners receiving one of three Australian cruise experiences aboard Crown Princess or Royal Princess.
Five winners will receive a twin share Balcony or Oceanview stateroom on a four night Australian Seacation sailing from Sydney to Melbourne aboard Crown Princess, departing 6 October 2026.
Another five winners will secure a twin share Balcony stateroom on a five night Australian Seacation from Sydney to Auckland aboard Crown Princess, departing 3 November 2026.
The remaining five major prize winners will enjoy a twin share Balcony stateroom on a two night Australian Seacation from Brisbane to Sydney aboard Royal Princess, departing 3 December 2026.
In addition to the major prizes, Princess Cruises will award 35 minor prizes in the form of $50 Visa Gift Cards.
To enter, agents must make a Princess Plus or Princess Premier booking during the incentive period and submit a 25 words or fewer response to the question: What’s your favourite Princess Cruises memory from Australia or New Zealand?
Entries are submitted via OneSource using the booking reference.
Digital assets, full terms and conditions and entry details will be available through OneSource, with EDM support and point of sale materials rolling out from launch.
The incentive forms part of Princess Cruises’ broader celebrations marking five decades of cruising in Australia and underscores the cruise line’s ongoing commitment to supporting the local travel trade.
