Rebeka Belcher has joined Globus family of brands (GFOB) as Business Development Manager for Western Australia, Northern Territory and South Australia.

The appointment spans the company’s full portfolio, guided touring brands Globus and Cosmos and luxury river cruise operator Avalon Waterways.

In the role, Rebeka will work directly with travel advisors and trade partners across WA, NT and SA to grow bookings across all three brands.

Rebeka brings more than 15 years of travel industry experience, with senior sales roles at Silversea Cruises and Uniworld River Cruises across WA, NT and SA under her belt and most recently a national Head of Sales position at Coterie Circle.

“I’ve spent more than a decade working in cruising across this exact region, so I know the trade and I know what advisors are looking for,” said Rebeka.

“Globus, Cosmos and Avalon are a strong stable of brands that I genuinely believe in and I’m looking forward to getting in front of partners and building on what’s already there.”

Brett Simon, Head of Commercial ANZ, Globus family of brands, said the appointment strengthens the company’s presence in a key market.

“Western and central regions of Australia are an important market for us and we’ve been deliberate about who we’ve put into this role,” he added.

“Rebeka’s background in cruise sales across the region, combined with the trade relationships she’s built over more than a decade, makes her exceptionally well placed to drive growth for our brands here.”

Rebeka Belcher is now the primary point of contact for trade partners and advisors across Western Australia, Northern Territory and South Australia.