Highly respected industry figure Brett Jardine is stepping down from his role as Managing Director of The Council of Australian Tour Operators (CATO).
Mr Jardine, who has been in the role for the past eight years, is leaving to focus on the final stages of his cancer treatment and to prioritise his health and wellbeing.
During his tenure, Mr Jadine has played a pivotal role in strengthening the touring sector’s position within the broader travel industry.
“This is about focusing my energy where it matters most right now, my health and recovery,” Mr Jardine said.
“It has also reinforced for me how important it is that we continue to have open conversations around prostate cancer and men’s health more broadly.”
Mr Jardine guided CATO and its members through the unprecedented challenges of COVID-19 with clear, proactive advocacy, ensuring the voice of tour operators was represented and their critical role well understood within government circles.
A standout achievement during this time was securing government funding for members through the Reviving International Tourism Grant (RITG) program, delivering meaningful financial support to help operators rebuild international supply chains and reconnect with global partners post-COVID.
Under his leadership, CATO established its fit-for-purpose Accreditation framework and expanded its flagship industry events, most notably the CATO Christmas Lunch.
He also helped develop the award-winning CATO Touring Academy, now a cornerstone initiative supporting education and engagement across the travel industry throughout Australia, New Zealand and South Africa.
Beyond these industry-wide initiatives, Mr Jardine has been deeply committed to supporting members at an individual level, working closely with operators behind the scenes on a wide range of challenges.
These include navigating business pressures through COVID to providing guidance, advocacy and genuine, practical support that extended well beyond the public-facing role.
Mr Jardine has also been a strong advocate for greater awareness and conversation around men’s health, using his platform to encourage early detection and support others navigating similar journeys.
Dennis Bunnik, CATO Chair, acknowledged Mr Jardine’s significant contribution to the organisation and the broader touring sector.
“Brett has been instrumental in shaping CATO into the strong and respected industry body it is today,” Mr Bunnik said.
“His leadership through the COVID years ensured our sector remained visible, connected and supported during an incredibly challenging time.”“It has been a privilege to lead CATO and work alongside such a passionate and committed sector. I am incredibly proud of what we have achieved together and confident that CATO members are well positioned to deal with what is ahead of them,” added Mr Jardine.
