That’s the conclusion from new data released by 1Cover Travel Insurance that flies in the face of recent media predictions.
While reports have suggested waning interest in the States, both internal sales data from the insurance company and official Australian Bureau of Statistics (ABS) figures say otherwise.
Monthly ABS data reveals that travel to the U.S. climbed by six per cent in May, and by eight per cent compared to the same month in 2024. Overall, more Aussies are heading to the U.S. this year than last, despite predictions to the contrary.
Similarly, 1Cover Travel Insurance has reported consistent policy sales to America, with no sign of lowered demand.
In June, sales increased by 28% compared to the same period last year and have continued to track well above 2024 levels into July.
“Despite reports of changing travel habits, our data shows a steady interest in USA travel,” said Natalie Ball, COO for 1Cover Travel Insurance.
“We believe that strong cultural ties to the United States, in addition to popular sporting events and major tourist attractions have led to consistent travel numbers.
“Additionally, pent-up travel demand, post pandemic, is actually driving up U.S. travel, rather than reducing it.”
While border entry concerns and cost of living pressures have been cited as reasons for dropping interest in U.S. travel, Ball says that they haven’t significantly altered Aussie travel habits.
Instead, other destinations are simply competing more strongly for attention.
“While the U.S. is still one of the top 10 destinations for Australian travellers, we’ve also seen growing competition from hotspots closer to home, particularly Asian destinations like Japan and Thailand,” she added.
“Costs and convenience will always factor into travel choices; however, the USA still holds huge appeal.”
Ball advises that travellers should still remain mindful of potential complications when heading stateside, including the expensive cost of healthcare and increased scrutiny around border security and visa eligibility.
“While Australians can visit the U.S. for up to 90 days under the ESTA visa waiver program, it’s critical to ensure your travel history doesn’t include any restricted countries.
“Make sure that all your documentation – from proof of return travel to accommodation details – are complete and accurate. Even minor inconsistencies can lead to you being denied entry at the border.”
