It’s good news/bad news for our national airline in the latest survey of Australia’s most trusted and distrusted brands.

Qantas came in at number six on the list of most distrusted brands, an actual improvement of one spot from the previous Roy Morgan Trust & Distrust September 2025 Quarterly Update.

Bunnings is the most trusted brand in the 12 months to September 2025 – an eighth consecutive quarterly victory for the hardware retailer stretching back to late 2023.

For the fourth straight quarter the top four places are unchanged with discount supermarket Aldi in second, discount department store Kmart.in third and technology and consumer products giant Apple in fourth.

The big movers are banks in the latest trust rankings, now with five of the top 20 most trusted brands.

The Commonwealth comes in at number five, Toyota is in sixth, followed by Big W, Myer, JB Hi-Fi and Australia Post.

The supermarket giants Woolworths and Coles are again Australia’s two most distrusted brands for a fourth straight quarter, however there are a range of brands – led by several online retailers – that are facing a rapidly increasing level of distrust.

Online retailer Temu was the most distrusted brand in the country for the month of September and fifth most distrusted brand overall.

Two other online retailers worsened during the quarter, with Amazon, down one place to 10th most distrusted brand, and Shein, deteriorating by one spot to 11th most distrusted brand overall.

The top 10 most distrusted brands are Woolworths, Coles, Facebook Meta, Optus, Temu, Qantas, Tesla, Telstra, X and Amazon.

https://www.roymorgan.com/findings/10087-risk-monitor-quartely-update-september-2025

View the latest Roy Morgan Trust & Distrust September 2025 Quarterly Update Webinar.