The ‘Tokyo City Promotion 2025’ was held in Sydney and Melbourne by The Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau (TCVB), with 20 tourism-related businesses participating as exhibitors.
The events featured tourism seminars, business meetings, networking receptions and hands-on workshops, welcoming approximately 100 travel industry professionals across both cities.
Attendees heard details on the latest spots in Tokyo, but also a variety of attractions including tradition, innovation, food, nature and culture.
This was followed by business negotiations on travel product development and promotional opportunities. The events concluded with networking receptions, providing an informal setting for further exchange and relationship-building.
A major highlight in Sydney was the special program ‘Tokyo Gastronomy Talk’ presented by renowned food expert Adam Liaw, who shared insights into the depth and innovation of the city’s culinary scenes and served original dishes inspired by Tokyo’s street food culture, including gyudon (beef bowl) and “curry rice”.
In addition, attendees engaged in traditional Japanese cultural experiences, including a calligraphy workshop led by Ren Yano, a master calligrapher, and an ikebana (flower arrangement) experience conducted by Hiroko Prado, a celebrated floral artist.
In Melbourne, the event opened with a dynamic performance by Wadaiko Rindo, a traditional Japanese taiko drum group (main picture). Their powerful performance conveyed the city’s energetic and creative spirit, leaving a lasting impression on the audience.
Through this initiative, the Tokyo Metropolitan Government and TCVB aim to further strengthen brand awareness of Tokyo in the Australian market and foster long-term partnerships with local industry players.
