Top Aussie Agents Experience Five Fam Trips

The initiative celebrated 15 outstanding Australasian travel advisors who earned their place on immersive experiences across the country.

The Australian winners were: Conrad Machado (Flight Centre Sydney), Jodi Small (Flight Centre Brisbane), Abbey Shannon (Flight Centre Business Sydney), Amanda Graham (Chirn Park Travel), Anthony Tuy (Flight Centre Wetherill Park), Kathryn Yule (Stage and Screen), Bianca Douglas Watt (Flight Centre Rouse Hill), Clinton Griffiths (Globus Family) and Maree Sterling (Travel on Capri).

Launched in February, the incentive brought together key destinations including Destination DC, Grapevine Convention & Visitors Bureau, Oklahoma Tourism, Travel Nevada, the Utah Office of Tourism and Visit Anchorage.

Over the course of the promotion, advisors accumulated points through sales of Qantas and American Airlines flights to the U.S., land bookings to partner destinations and Brand USA’s USA Discovery Program.

The initiative delivered impressive engagement results, with more than 2.4 million in registered revenue and more than 1,300 USA Discovery Program badges completed by registrants across Australia and New Zealand.

“This year’s incentive delivered outstanding results, combining six U.S. destinations with our airline partners to offer advisors practical, firsthand experiences that have strengthened their expertise and confidence in selling the U.S. market,” said Corey Marshall, Director of Canuckiwi.

The five itineraries were Anchorage & Southcentral Alaska; Utah; Washington, DC; Grapevine, Texas & Oklahoma; and Nevada.

Across every itinerary, advisors gained essential on-the-ground experience – broadening their understanding of product, accessibility, value for travellers and the diversity of experiences available beyond traditional gateways.

Brand USA’s USA Discovery Program again proved invaluable, with more than 1,300 badges completed as part of the incentive, ensuring advisors were equipped with strong foundational knowledge.

“With a milestone year ahead in 2026 including America250 celebrations, these first-hand experiences ensure advisors are well equipped to inspire their clients and grow their U.S. sales with confidence,” said Suzy Shepard, Brand USA’s Senior Director for APAC.

Mr Marshall confirmed plans are already underway for next year’s incentive program.

“We’re excited to build on the success of 2025 with even more opportunities for advisors in 2026. The program showcases the critical role of travel advisors in promoting U.S. destinations,” he added.