Following the success of the 2023 event, this year’s edition was held at The Aviary Perth and brought together more than 70 WA travel trade professionals. Attendees were treated to destination updates from 10 Singapore industry partners.
To encourage deeper engagement amongst attendees, the event had a fun gamification element this year where participants collected ‘Merli dollars’ and gift coupons to win prizes and giveaways.
These included flights to Singapore as well as in-destination accommodation and experiences.
“Western Australia has an advantage when it comes to Singapore,” said Kimberly Spykerman, Area Director Oceania.
“It’s in the same time zone and takes less travel time to get there compared to the eastern states. It’s therefore easier for Western Australians to visit more often and probably why they discover new offerings and experiences sooner than the rest of Australia.
“It’s a fun and easy destination for a quick getaway and the repeat numbers from WA visitors reflect that.”
In 2024, Australia kept its place among Singapore’s top five markets, welcoming more than 1.1 million Aussies.
Looking ahead, Spykerman shared Singapore’s long-term vision under its Tourism 2040 strategy, which focuses on growing its MICE business, rejuvenating key precincts like Orchard Road and Sentosa, and expanding the Marina Bay Cruise Centre.
It also includes investing in relevant products, infrastructure, services, as well as training to build a skilled tourism workforce that benefits both visitors and locals.
“Working with key travel trade, MICE and media partners in WA has also been key in driving awareness of what Singapore has to offer and we are thankful for their strong support,” she added.
Picture courtesy Singapore Tourism Board
