Tourism Industry Unites To Drive Visitor Economy Growth

Featuring the theme ‘NSW Visitor Economy Strategy 2035 – Vision to Action’, the pivotal day of insight, collaboration and action was attended by more than 450 industry leaders, government partners and innovators.

“Collaboration will play a key role in achieving the NSW Government’s ambitious goal of $91 billion in annual visitor expenditure by 2035,” said Steve Kamper, Minister for Jobs and Tourism.

“Thank you to everyone who took part in the NSW Visitor Economy Forum as we work together on moving from strategy to implementation and industry stakeholders throughout the state for everything you do to make NSW shine.”

Held at ICC Sydney, the Forum provided an opportunity for the Destination NSW leadership team and industry experts to share insights on the five pillars supporting the strategy:

# Make it easy for people to visit

# Focus on attracting visitors

# Drive growth through events

# Focus on experiences

# Leverage data and insights

“Our three new advisory committees across accommodation, aviation and jobs will bring together Board members and industry leaders to provide expert advice, drive collaboration and ensure strategic alignment with the NSW Visitor Economy Strategy 2035,” said Karen Jones, Destination NSW CEO.

“They will ensure we have thriving regional economies, vibrant communities and a visitor economy that supports almost half a million jobs.

“Our aim is to provide a seamless, welcoming experience for every visitor – whether they’re here for a weekend or a month. This will position NSW not just as Australia’s leading visitor destination, but as a global benchmark for sustainable, inclusive tourism.”

https://www.destinationnsw.com.au/about-us/visitor-economy-strategy-2035