The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has unveiled the “Trusted Thailand” Stamp.
The initiative assures travellers of peace of mind when choosing Thailand, while recognising operators that meet the highest safety standards.
Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, said the Thai Government recognises that safety is the foundation of sustainable tourism and remains the first priority in policy.
“This launch reflects an invitation to all tourism operators, partnered agencies and stakeholders to work together in advancing Thailand’s tourism towards safe, secure and sustainable growth, ensuring Thailand remains one of the world’s top destinations of choice,” he added.
“The government has continuously paired safety measures with tourism promotion, including upgrading the standards of attractions, coordinating with security agencies, delivering accurate communication and facilitating visitors in all dimensions.
“These efforts signal steady recovery and are the result of collective cooperation in building trust.”
Under this initiative, tourism operators will be assessed to receive the “Trusted Thailand” stamp, serving as a practical symbol of assurance to help visitors make informed decisions.
The assessment covers four key areas:
# General safety measures at tourism sites such as CCTV installation, emergency response systems, controlled access and disaster preparedness
# Secure financial transactions with recognised global platforms and transparent practices
# Foreign language communication and professional visitor care, particularly in emergencies
# Safe access and mobility, including clear signposting, transport connections and information points.
The project targets a strong focus on accommodations, restaurants, attractions, recreational venues and shopping centres.
Initially, the Thailand Safe Travel Stamp project is scheduled to launch nationwide in October, with implementation across the country.
