Destination DC, Meet Boston and the Philadelphia Convention and Visitors Bureau were all represented.
The objective of the mission was to further engage and educate Australian trade and media partners about the rich cultural, historical and lifestyle experiences each destination offers.
The trio attended two trade events and a series of media engagements and held one-on-one meetings with key industry and media partners.
“This mission underscores our continued commitment to the Australian market and our shared passion for welcoming travellers from this region,” said Elliott Ferguson, Destination DC President and CEO.
“It also presents an invaluable opportunity to reconnect with key stakeholders in person, share the latest updates and inspire future visitation,” he said.
Left to right: Elliott Ferguson, Destination DC President and CEO; Martha Sheridan, Meet Boston President and CEO and Gregg Caren, Philadelphia Convention and Visitors Bureau President and CEO
Complementing the trade mission is a robust consumer-facing campaign set to run in Sydney and Melbourne until September 7.
The campaign will include billboards, transit ads and digital displays designed to inspire travel and direct consumers to a dedicated landing page, where they can explore the region and connect with travel partners to book.
“Australia is a critical source market for Boston. Nearly 50,000 Australians visit our region annually, injecting more than $US60M into our visitor economy,” said Martha Sheridan, Meet Boston President and CEO.
“We’re eager to grow this market share. This mission has allowed us to showcase both classic and new Boston experiences as we join our friends from Philadelphia and Washington, DC to promote the Northeast Corridor as a vibrant, dynamic and diverse U.S. travel destination.”
Destination DC | Meet Boston | Discover Philadelphia
