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Adventure World and Travellers Choice have announced the winner of their Raise, Sell & Win incentive, awarding Sydney-based travel advisor Sharon Puckeridge from St George Travel with a 13-day journey through Vietnam — complete with a special visit to the Animals Asia Bear Sanctuary in Tam Dao.

The campaign wasn’t just about bookings; it was a call to action. Travellers Choice advisors were tasked with both selling Adventure World holidays and raising awareness of Animals Asia’s mission to rescue and rehabilitate bears from the bear bile industry.

Running from 2 November 2024 to 31 March 2025, the incentive combined purpose with performance — and Sharon stood out from the pack.

“The Adventure World incentive resonated deeply with me,” said Sharon. “I was so inspired by Dr Jill Robinson and her moving presentation at the Travellers Choice conference. I can’t wait to meet Bong Bong — Travellers Choice’s sponsored bear — and experience Vietnam through Adventure World’s incredible itinerary.”

Christian Hunter, Managing Director at Travellers Choice, added: “Supporting Animals Asia alongside Adventure World has sparked a meaningful shift among our members. We’re proud to be inspiring more responsible travel choices, and we’re thrilled Sharon will witness that impact in person.”

The winning prize — an Authentic Vietnam journey — will take Sharon and her guest from the bustling streets of Hanoi and the iconic Halong Bay, to the historic sites of Hue, the lantern-lit charm of Hoi An, and vibrant Ho Chi Minh City. The standout moment? A behind-the-scenes visit to the Tam Dao Bear Sanctuary to meet the rescued bears and see the charity’s vital work in action.

This initiative is part of Adventure World’s broader Travel with Purpose philosophy, which champions cultural preservation, community development, wildlife protection and sustainable tourism through partnerships with organisations like Animals Asia, the Australian Museum, and the TreadRight Foundation.

For more on Adventure World’s purpose-driven travel experiences, visit www.adventureworld.com.

Featured Image: Sharon Puckeridge from St George Travel and Andrea Morgan from Adventure World.