The Taiwan Tourism Administration (TTA) has officially opened its Australian Taiwan Tourism Information Centre (TTIC) in Sydney.
Traveltalk was invited to a special lunch to celebrate the opening, attended by a variety of dignitaries, tour wholesalers and travel media.
The opening of the new information centre comes as recent visitor data shows a growing trend for Australian and New Zealand travel to Taiwan, with visitor numbers up by more than 26% in the past year and forecast to climb a further 16% in 2025.
Arrivals between January and May 2025 were already up 17.47% against the same period in 2024 and TTA anticipates 150,000 ANZ visitors in 2025.
“Australian travellers are adventurous and discerning, seeking meaningful cultural encounters and authentic nature experiences, and Taiwan has it all,” said Mr. Shih-fang Huang, Deputy Director General of Taiwan Tourism Administration.
“With the opening of our new TTIC Sydney office, we’re making it even easier for Australians to discover Taiwan’s beauty, flavours and culture, while strengthening our partnerships here and underscoring our commitment to the country.”
Located in the CBD in Market Street, the new TTIC is designed to inspire travellers with the variety of attractions and diversity in Taiwan, useful travel advice, cultural showcases and insider tips to help plan the ultimate Taiwan getaway.
Alongside the office opening, TTA will launch out-of-home campaigns in Sydney, Melbourne and Brisbane, and participate in trade events such as TADA Sydney and Total Holiday Options (THO) across ANZ.
(L-R): Eddie Yeh – Vice President Oceania, China Airlines, Paul Shih – Director, Taiwan Tourism Administration Singapore Office, Shih-fang Huang – Deputy Director General, Taiwan Tourism Administration, Douglas Hsu – Representative of Taipei Economic & Cultural Office in Australia, David Wu – Director General of Taipei Economic & Cultural Office in Sydney, Sherry Tsai- Director, Taiwan Trade Centre, Nick Chen – General Manager, EVA Airways
Mr Huang added that Taiwan’s diverse topography and biodiversity had helped nurture a unique, vibrant culture and lifestyle.
“Whether it is an adventure seeker, nature enthusiast, fascinated with Asian cultures, or simply devoted to culinary delights, travellers can find itineraries tailored to their interests,” he said.
The Sydney TTIC opening also builds on the success of recent B2B and B2C activations, including the Taiwan Tourism ANZ Roadshows in Brisbane, Sydney, Auckland and Melbourne and targeted campaigns promoting Taiwan’s unique offerings.
Direct flights are available on China Airlines and EVA Air from Australia to Taiwan, with additional options via Singapore, Bangkok and Hong Kong.
