The most influential gathering of public and private sector leaders in travel and tourism anywhere in the world is about to take place in Malta.
The World Travel & Tourism Council (WTTC) has unveiled the full programme for its 26th Global Summit in Valletta, bringing together more than 100 VIP speakers for the event, which runs from October 7-9.
Taking place under the theme FUTU[RE]SET, no other event in the sector combines this level of seniority and global representation.
Over two days, the summit will welcome CEOs, Ministers, Members of Parliament, Commissioners, senior policymakers, tourism authorities and former Heads of State from every region of the world to discuss the forces reshaping global travel and tourism.
Those attending include Justin Trudeau, Former Prime Minister of Canada, José María Aznar, Former Prime Minister of Spain and Nick Adams, US Minister for Tourism and Presidential Envoy.
The programme features an extensive delegation of leaders from G20 economies and others, alongside representatives from international institutions, government bodies and many of the world’s most prominent travel and tourism businesses.
From airlines, airports and hotels to destinations, technology companies, investors and tourism authorities, FUTU[RE]SET will reflect the full breadth of the global travel and tourism ecosystem.
“The WTTC Global Summit brings together an extraordinary range of voices at a moment when travel and tourism is being reshaped by AI, technology, changing traveller expectations, geopolitics and new patterns of investment and growth,” said Gloria Guevara, President & CEO, WTTC.
“Our eight strategic priorities provide a clear framework for action, but it is through conversations like these – bringing governments and business leaders together – that we can turn opportunities into progress.
“Malta provides an exceptional setting to challenge thinking, share solutions and build the partnerships needed to shape the next decade of our sector.”
A key feature of the programme will be the exclusive Global Leaders Dialogue, which will bring together Ministers, policymakers and global business leaders for candid discussions on the future competitiveness of travel and tourism.
It will feature two highly interactive, moderator-led panel discussions, each bringing together eight Ministers and four global CEOs for a genuine exchange of perspectives rather than a series of formal interventions.
The Summit will also mark the launch of the WTTC Youth Movement, a new global initiative designed to inspire greater interest in careers across both sectors and give young people a meaningful voice in shaping the sector’s future.
