Luxury and premium Africa travel specialist, Ivona Siniarska, has launched All About Africa, designed to help agents better sell the Dark Continent.
The dedicated service allows advisors to access extensive first hand knowledge and deliver a white-labelled service to customers, regardless of their previous experience selling trips to Africa.
Ivona has been working in the tailor-made Africa space for more than 16 years and is one of Australia’s leading Africa travel experts.
She has visited more than 40 times, experiencing a wide range of safari and accommodation offerings across multiple countries.
Ms Siniarska identified the opportunity to launch the service when she saw a gap in the market for advisors to provide expert advice to book their clients with confidence and certainty, given the complicated nature of selling African itineraries.
“Africa, its people and wildlife have always been at the centre of what I do,” she added.
“All About Africa has been built to share that passion in a way that genuinely supports our travel trade and gives advisors the confidence to design and deliver these journeys, knowing we are behind the scenes taking care of the details.
“We’re here to make selling Africa feel seamless all while keeping the advisor firmly at the centre of the relationship.”
Ms Siniarska has spent decades travelling extensively through Africa, building deep relationships with people on the ground including guides, camp owners, conservationists and communities.
“Each trip is delicately designed for the individual traveller with purpose and genuine connection being just as important as where guests sleep,” she added.
“We are also proud to provide agents with support while their clients are in the destination, via both our teams on the ground in Africa and here in Australia.”
Advisors are invited to check out All About Africa’s new site, which is now live.
As well as providing topline information on the destinations covered, the site features a collection of sample itineraries, as well agent guides to help advisors with top tips.
More guides will be released as the business grows, so agents are encouraged to sign up for newsletters on the site.
Example itineraries agents can access for tailoring and white-labelling include:
- Southern Africa In Depth: Rail, Cape, Bush and Delta
- Gorillas to the Serengeti: Rwanda, Uganda and Tanzania
- Southern Malawi: Safari, Tea Estates and Lake Malawi
https://allaboutafrica.au/ or email [email protected].




