Cruise Lines International Association (CLIA) has created a new Video Guide to introduce Cruise Month.
The video outlines how travel advisor members can get involved and make the most of October’s campaign.
The video provides a short, practical walkthrough hosted by CLIA Marketing Executive Ashleigh Marshall.
It covers key themes and dates, the marketing resources available in CLIA’s Cruise Month Toolkit and key elements of Cruise Month including its travel agent competitions and webinars.
Under the banner #LoveCruise, this year’s Cruise Month campaign will bring a fresh cycle of social media activity, digital advertising, education opportunities and other promotional initiatives designed to create excitement around cruising and direct consumers to their local CLIA travel consultant.
Activities will again follow four weekly themes, covering Ocean Cruising (October 4-10), River Cruising (October 11-17), Expedition Cruising (October 18-24) and Luxury Cruising (October 25-31).
CLIA’s Cruise Month Toolkit is designed to help member travel agents plan their own activities and be a part of the campaign.
It contains digital assets including logos, videos, digital banners, posters, customisable flyers and other marketing resources.
The new Video Guide and Cruise Month Toolkit can be accessed via the CLIA Cruise Month page.
