Virgin Voyages is bringing its iconic mermaids to life in a cinematic, AI-generated short film that blends old Hollywood glamour with next-gen storytelling.
The Mermaids: A Virgin Voyages Tale marks a bold new chapter in the brand’s journey, giving voice and depth to the muses that have long symbolised the spirit of the Lady Ships.
The short film introduces Scarlet, Valiant, Resilient and Brilliant, four mermaids that embody different aspects of the Sailor experience and the human condition: passion, courage, resilience and wisdom.
These characters have long stood as visual anchors in the Virgin Voyages world. With this series, they now serve as narrative tools that reflect how travellers move through their journeys, from bold adventure to inner growth.
“The story we’ve been telling since day one has always been about more than travel; it’s been about transformation,” said Bailey Edwards, Editorial Director at Virgin Voyages.
“Our mermaids have always represented the soul of the sea and the emotional essence of who we are as a brand.
“Bringing them to life through this cinematic series allowed us to give depth and voice to that mythos – not just as a visual motif, but as characters who reflect the spirit and individuality of our Sailors.”
The visually rich and emotionally resonant short film, guided by a character known as the “Mother of the Mystic Seas,” connects the individual mermaid stories into a cohesive narrative.
The project also reflects a broader shift in how Virgin Voyages is approaching brand-building: by using intelligent content systems and creative technologies to scale storytelling across channels and markets.
“This campaign is a creative turning point for us,” said Billy Bohan Chinique, Senior Director of Global Brand Marketing and AI Transformation at Virgin Voyages.
“It’s the first time we’ve had the tools to fully express the narrative that’s been built into our brand since launch – not as a one-off, but as a scalable, emotionally consistent platform.
“These mermaids allow us to connect brand story, product experience and guest identity in one cohesive system. That’s the real breakthrough. We’re not just telling a story, we’re building an architecture to tell it everywhere.”
The Mermaids: A Virgin Voyages Tale is now live on Virgin Voyages’ YouTube channel. Additional chapters will roll out leading up to the launch of Brilliant Lady.
