Singapore Airlines (SIA) has invested more than $S2 billion on next-generation long-haul cabin products.
The new products will be progressively introduced from the second half of 2027 on SIA’s 41 retrofitted Airbus A350-900 long-haul, A350-900 ultra-long-range (ULR) aircraft and its new Boeing 777-9 fleet.
The investment has included new seats across all the airline’s cabins, including first class (below), business, premium economy and economy.
Other highlights include:
- A luxurious private sanctuary in first class, with elegantly curved sliding doors for enhanced privacy and spaciousness, companion dining and centre seats that transform into a two-seater sofa or the largest double bed in the sky
- Enhanced ergonomics in business class for greater comfort and more restful sleep, complemented by increased privacy, an adaptable personal space and companion beds
- More space, greater comfort, added convenience and new entertainment options for premium economy class and economy class customers
- Smart cabin controls remember customers’ preferred settings across journeys in first class and business class.
“While each cabin has been designed individually, they are united by the same ambition to make the experience more comfortable, flexible and rewarding for our customers,” said Mr Lee Lik Hsin, Chief Commercial Officer, Singapore Airlines.
“Singapore Airlines’ next-generation long-haul cabin products will ensure that our customers travel more comfortably than before and have greater control over their in-flight experience, whether they are working, dining, relaxing or resting.”
The upcoming 777-9 widebody aircraft will feature the new first class, business class, premium economy class and economy class cabin products.
The 41 retrofitted A350-900 long-haul and A350-900ULR aircraft will feature the new business class seats, with first class cabins introduced on the A350-900ULR fleet for the first time.
The development of these cabin products was informed by extensive research involving more than 5,000 frequent travellers, customers, staff and industry experts worldwide.
Through focus groups, interviews, surveys and concept testing, SIA gained valuable insights into how customers work, dine, relax, sleep and spend their time on board.
