Etihad has unveiled a new livery carrying the branding of partner McLaren Racing, the first time a Formula 1 team has been featured on a wide-body aircraft.
Bringing together two globally recognised brands, the design transforms one of Etihad’s flagship Boeing 787 Dreamliners with McLaren’s distinctive identity and papaya colour.
The aircraft will take the partnership around the world as it operates across Etihad’s extensive global network, connecting Abu Dhabi with destinations from Dublin, Milan and Vienna to Bali, Bangkok and Delhi.
The livery was revealed in a record-breaking event at the Etihad Engineering facility in Abu Dhabi, featuring the record title for the largest single piece kabuki reveal, independently verified by Guinness World Records.
“Etihad and McLaren Racing are two ambitious global brands with a shared focus on performance and a drive to keep moving forward,” said Antonoaldo Neves, Etihad Airways Chief Executive Officer.
“This aircraft will proudly carry that story from our home in Abu Dhabi to cities around the world, bringing our partnership closer to fans wherever it flies and sharing the excitement of Formula 1 with people across our expanding global network.
“Formula 1 has a remarkable ability to connect people and create excitement across borders and together with McLaren we have an opportunity to bring fans even closer to the action and create memorable moments for them around the world.”
Alongside the aircraft livery, Etihad branding features prominently on the McLaren Mastercard Formula 1 Team race cars including the MCL40’s rear wing and halo, as well as McLaren Mastercard F1 Team driver helmets.
“It’s fantastic to see our partnership with Etihad Airways brought to life in such a unique way,” said Zak Brown, CEO McLaren Racing.
“The aircraft livery brings together two iconic global brands and will connect McLaren Racing and Etihad with fans and customers around the world. We look forward to seeing our trademark papaya up in the sky.”
