Qantas has joined forces with wildlife advocate and TV star Robert Irwin to showcase Australia to the world.
Filmed at Australia Zoo’s The Crocodile Hunter Lodge and onboard a Qantas aircraft, the campaign is now running across North America, the United Kingdom and Asia.
“Qantas has been part of my life since I was about the size of a loaf of bread,” said Mr Irwin.
“Some of my earliest memories are walking down the aerobridge with Mum and getting to visit the flight deck.
“When I get on a Qantas flight, I’m among friends. There is something about the warm Australian hospitality that feels like home.
“Getting to join forces with our national carrier to show the world just how much Australia has to offer is something that means a great deal to me.”
As part of the airline’s hero “Australia in the Sky” campaign, Irwin appears onboard a Qantas aircraft before drifting off to sleep and dreaming of being back at Australia Zoo, bringing to life the idea that for Qantas customers, Australia begins the moment they step onboard.
Central to the collaboration is Irwin encouraging visitation to Australia with Qantas Explorer fares, including a joint campaign with Tourism Australia in several markets.
The program gives customers who book an international Qantas flight to Australia access to discounted economy and business fares across more than 45 domestic destinations, booked in the same itinerary as their international flight.
Qantas will also support the 2026 Steve Irwin Gala in Brisbane, which raises funds for global conservation through Wildlife Warriors.
“Robert Irwin is one of Australia’s most loved personalities and there is no one better placed to showcase our country to the world,” said Danielle Keighery, Qantas Group Chief Brand and Corporate Affairs Officer.
“With our Explorer fares offering discounted travel to more than 45 destinations across Australia, there has never been a better time to discover just how much this country has to offer.”
