A survey by Insure&Go shows 66% of Australians over 50 plan to seek out quieter, lesser‑known destinations in the next two years, rather than busy tourist hotspots.
From charming European villages to remote nature escapes, travellers are chasing culture, calm and better value over crowds and queues.
The findings were derived from a new survey of a nationally representative, independent panel of 1,009 Australians to find out if overseas travel hotspots have peaked in their popularity.
The survey revealed:
# 60% of Aussies are less inclined now than five years ago to travel to popular tourist destinations
# 66% of over-50s will actively seek out under-the-radar holiday spots in the next two years
# 51% of Aussies prefer to visit small towns with a rich cultural heritage.
“Our research indicates many travellers are done with crowds and queues,” said David Mayo, Commercial & Marketing Director at Insure&Go.
“There is a growing appetite for destinations that offer rich experiences but without the anxiety associated with congested sights and the fear of missing out in those scenarios.”
Just 42 per cent of all respondents would travel to popular destinations such as Rome, Tokyo and Paris in the next two years – driven by under-50s (at 46 per cent, compared with 34 per cent of over-50s).
“Australians are now looking to places where they can holiday at a slower place, immerse themselves in culture and stretch their budget further,” added Mr Mayo.
“Many of these travellers, particularly over-50s, are looking for meaningful experiences in places that most tourists still overlook.”
