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Mr Shahab Shayan, Regional Director, Asia Pacific at Dubai Department of Economy and Tourism, spelled out their blueprint for the future at the recent ‘Down Under In Dubai’ mega famil, attended by 130 of Emirates’ travel partners from Australasia.

According to Mr Shayan, Australasia represents one of Dubai’s fastest-growing visitor segments, with a notable 12% increase in arrivals this year.

“Thanks to our partners at Emirates, with all the new gateways operating and showcasing the true potential of the market, we’ve seen tremendous growth,” he added.

“12 per cent from where we were a few years ago is a great achievement and a real testament to Dubai’s appeal Down Under.”

Far from being exclusive to five-star travellers, Mr Shayan said Dubai caters to every budget and travel style. The city now boasts more than 819 hotels and more than 150,000 rooms, with an occupancy rate of 78 per cent.

Safety and peace of mind are central to Dubai’s tourist offering, with the city ranked one of the safest in the world.

“Especially in the time and period that we live in right now, peace of mind, especially when it comes to travel, is key and is definitely a highlight for us.”

For Aussies seeking culinary adventures, Dubai offers more than 14,000 dining options, 100+ types of cuisine and a growing list of Michelin-starred restaurants.

Shopping also becomes an experience: malls double as entertainment hubs, blending global luxury brands with unique local concepts, such as the newly opened House of Hype in Dubai Mall, an interactive experience that is one of the city’s most futuristic attractions.

Cultural explorers are invited to traverse history-rich areas like Old Dubai with its gold souks and experience Emirati arts in Al Fahidi.

Meanwhile, adventure-seekers can discover emerging hotspots like Hatta, known for hiking and outdoor escapes, while the vast desert landscape offers glamping and cultural experiences.

Wellness and well-being are also being heavily promoted, with new hotels and initiatives promoting health and fitness.

Myths about restrictive clothing, alcohol consumption or Ramadan closures were discussed, with Mr Shayan assuring visitors that “clothing is diverse and relaxed” and all hospitality venues remain fully open and welcoming even during the holy month.

Dubai’s blend of year-round sunshine, world-class events – from sporting competitions to local art festivals – and its commitment to affordability, inclusivity and innovation also ensures every Aussie traveller should find something that interests them.

“So the message I have for you is that Dubai is for all and that it is a year round destination – it’s not just about winter or summer, but really all year round – and there’s always something to look forward to when you come to Dubai,” Mr Shayan concluded.

“Dubai is for all – a city where every visit promises a new experience.”

https://www.visitdubai.com/en