Visit California has partnered with Delta Air Lines to launch a new trade incentive, offering Australian travel advisors the chance to win a seven-night hosted famil across California.
The campaign will reward five agents with an itinerary showcasing the state’s mix of sports, culture, coastal scenery and culinary experiences, culminating in a major sporting event in the San Francisco Bay area.
Aerial over Newport Beach, CA
Agents can earn points by booking eligible Delta Air Lines flights to California, including return services from Australia, one-way international flights and domestic connections within the state.
The incentive is designed to encourage increased sales while giving winners first-hand experience of California’s key tourism highlights.
Aerial views of San Francisco, CA
The famil will include visits to major cities, coastal drives and winery regions, offering a broad overview of California’s diverse visitor experiences.
The trip will conclude at a stadium in San Francisco, where winners will attend a major international sporting match, providing insight into one of the events expected to draw global attention to the destination.
The campaign reflects continued demand for California as a long-haul destination for Australian travellers, supported by direct access and year-round experiences.
Entries are open now and close at 4pm on June 5, with three top-selling agents and two wildcard winners selected.
The initiative aims to build product knowledge among advisors while encouraging increased bookings to the United States.
