The latest big-screen adaptation of Wuthering Heights is already delivering a powerful tourism boost to Yorkshire, with Google searches for filming locations soaring by 5000% in the past 30 days.
According to travel technology company Bókun, the film’s release has triggered a sharp spike in interest not only in the dramatic landscapes that inspired the story, but also in immersive experiences across the region.
Search data analysed over the past week (accurate as of 15 February 2026) shows a surge in interest for:
- “Where is Wuthering Heights set” – up 236%
- “Wuthering Heights experience” – up 150%
- “Where is Wuthering Heights filmed” – up 144%
- “Wuthering Heights Yorkshire” – up 136%
- “Yorkshire Moors” – up 64%
Specific locations across the region are also seeing increased attention, including Arkengarthdale (+39%), Low Row (+25%), Haworth (+17%) and Swaledale (+15%).
While the story itself is fictional, the real-life backdrops of the Yorkshire Dales and moors are clearly inspiring audiences to experience the windswept landscapes firsthand.
The phenomenon of “set-jetting” — where travellers visit destinations featured in films and television — is once again proving its power. Social media is amplifying the effect, with TikTok and Instagram videos of fans exploring the “real” Wuthering Heights locations attracting hundreds of thousands of views.
Beyond destinations, the film is also influencing the types of experiences travellers are seeking.
Searches for “Yorkshire walking tours” have increased by 19% in the past week, while “horse riding Yorkshire” has surged by 115%. The figures suggest viewers aren’t just admiring the scenery on screen — they’re actively looking to step into it.
Samuel Jefferies, Senior Growth Marketing Manager at Bókun, says the trend highlights the growing influence of pop culture on global tourism.
“Following the release of the new Wuthering Heights film, we’re already seeing on-screen storytelling translate into real-world tourism,” he said.
“With searches for filming locations and the Yorkshire Moors continuing to surge, we expect this momentum to have a notable impact on tourism to Yorkshire throughout 2026.”
He added that experience-led travel is continuing to grow globally, with demand for walking tours up 34% year-on-year — making Yorkshire well positioned to capitalise on the film’s popularity.
For local tourism operators, the timing presents a clear opportunity — from launching new guided walks across the moors and historic villages, to introducing themed horse riding experiences or literary-inspired afternoon teas.
With an Australian among the film’s cast, the story may also strike a chord with local audiences — making it a timely and culturally relevant addition to upcoming travel features.
As cinema once again proves its ability to shape real-world travel trends, Yorkshire’s wild moors look set to welcome a fresh wave of visitors in 2026.
