Your Chance to Be Part of the Dream

Tourism Western Australia’s celebrated industry program, The Dream Collective WA, is back for 2025—offering tourism operators across the state a chance to shine on the national and international stage.

Delivered in partnership with Tourism Council WA, the program recognises and promotes exceptional tourism businesses through enhanced brand exposure, public relations support, and industry development opportunities.

Applications are now open until 5 June 2025 for tourism operators ready to join the next Dream Collective cohort. To be considered, businesses must meet eligibility criteria and undergo an annual evaluation process, assessed across customer reviews, online presence, marketing activity, training, accreditation, and awards—with a strong focus on sustainable and inclusive visitor experiences.

In its successful 2024 launch, the program delivered real value to participating businesses. Operators featured in The Dream Collective WA reached more than 2.3 million high-yield domestic travellers through Tourism WA’s digital and social campaigns and attracted 42,000 visits to westernaustralia.com. Influencer collaborations generated over 100 pieces of content viewed by more than 350,000 people, while email campaigns reached 85,000 national and international subscribers.

Tourism WA Managing Director Anneke Brown said the program had exceeded expectations in its first year. “The Dream Collective WA has delivered incredible exposure and tangible benefits for participating operators, while reinforcing WA’s reputation as a must-visit destination,” she said.

Tourism Council WA CEO Evan Hall added that the program showcases the best of the state’s tourism industry. “These businesses are the top performers with strong reputations and award-winning experiences. The Dream Collective provides them with major exposure to both interstate and local visitors.”

With its return in 2025, The Dream Collective WA continues to support the growth of high-quality, sustainable tourism, aligned with WA’s Walking On A Dream global destination brand.

Apply now at wadreamcollective.com
Program guidelines available at tourism.wa.gov.au